North America Cider Market Growth: Trends, Opportunities, and Forecast 2025-2034

The North America cider market share reached approximately USD 1.30 Billion in 2024. The market is projected to grow at a CAGR of 3.50% between 2025 and 2034, reaching a value of around USD 1.83 Billion by 2034. This steady growth is driven by evolving consumer preferences, a rising demand for low-alcohol and natural beverages, and the increasing popularity of craft and flavored ciders across the region.

Cider, traditionally made from fermented apple juice, has emerged as a modern alternative to beer, wine, and spirits. With consumers becoming more health-conscious and adventurous in their taste choices, cider is carving out a stronger place in the North American alcoholic beverage industry. Let’s explore the market dynamics, growth drivers, challenges, and future opportunities in this expanding segment.

Market Overview

Cider consumption in North America has seen consistent growth over the past decade. While cider has long been popular in European countries, particularly the United Kingdom and Spain, it has only recently gained traction in the United States and Canada. Today, it is widely recognized as a refreshing, gluten-free alternative to beer, making it particularly attractive to younger demographics and consumers with dietary restrictions.

The U.S. remains the largest market for cider in North America, accounting for a significant share of total sales. Canada is also witnessing growing cider consumption, driven by a rise in premium, locally sourced, and craft cider brands that appeal to consumers seeking authenticity and unique flavors.

Key Growth Drivers

1. Rising Demand for Low-Alcohol Beverages

One of the major factors driving cider consumption is the growing interest in beverages with lower alcohol content. As consumers become more mindful of their alcohol intake, cider serves as a balanced option that is both enjoyable and socially acceptable, without being too strong.

2. Popularity of Craft and Flavored Ciders

Craft breweries and independent cider makers are gaining popularity by experimenting with diverse fruit bases such as pear, cherry, and berry blends. Flavored and spiced ciders have become popular seasonal offerings, particularly during fall and winter. This innovation keeps the product segment dynamic and appealing to adventurous consumers.

3. Health and Wellness Trends

Health-conscious buyers are increasingly choosing beverages with fewer calories, natural ingredients, and gluten-free properties. Cider fits this demand profile, especially as many brands highlight their use of natural fruit, minimal additives, and reduced sugar options.

4. Expanding Distribution Channels

Cider is now more accessible than ever, with its availability expanding from specialty liquor stores to supermarkets, online platforms, bars, and restaurants. E-commerce and home delivery have further fueled growth, especially after the pandemic accelerated online alcohol sales.

Market Segmentation

The North America cider market can be segmented based on product type, flavor, packaging, and distribution channel.

• By Product Type: Hard cider remains dominant, but non-alcoholic cider is emerging as a growing category, catering to sober-curious consumers.

• By Flavor: Apple continues to be the most popular flavor, though pear, berry, and citrus-based ciders are expanding rapidly.

• By Packaging: Bottles are the most common packaging format, but cans are gaining popularity for their convenience and portability.

• By Distribution Channel: Supermarkets and liquor stores dominate sales, but online platforms and craft taprooms are key growth areas.

Challenges Facing the Market

Despite strong growth potential, the North America cider market faces several challenges:

• Competition from Beer and Other Alcoholic Beverages: Beer, wine, and hard seltzers continue to dominate consumer choices, posing strong competition for cider.

• Price Sensitivity: Premium and craft ciders often cost more than mainstream beer, limiting their appeal to budget-conscious buyers.

• Awareness and Education: While cider is growing in popularity, many consumers remain unfamiliar with its varieties and production processes. Educating customers remains essential for brands.

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Competitive Landscape

The cider market in North America is highly competitive, with both multinational beverage companies and independent craft producers playing key roles. Large brands bring scale, distribution, and marketing power, while smaller craft producers stand out through innovation, authenticity, and unique flavor offerings.

Prominent players in the market include Boston Beer Company (Angry Orchard), Anheuser-Busch InBev, Heineken USA, and several regional cideries across the U.S. and Canada. The rise of local producers is particularly noteworthy, as they tap into consumer interest in artisanal and locally sourced beverages.

Future Opportunities

The next decade presents several exciting opportunities for cider in North America:

• Premiumization: Demand for high-quality, artisanal, and craft ciders will continue to grow, especially among younger demographics.

• Innovation in Flavors and Formats: Seasonal varieties, fruit blends, and low-sugar or alcohol-free options will help diversify consumer choices.

• Sustainability: Eco-friendly production, organic ingredients, and sustainable packaging will appeal to environmentally conscious consumers.

• Export Potential: With North America’s cider industry expanding, there is potential for domestic producers to export to regions where cider consumption is rising.